In EMEA, we have over 100 sales specialists in our global and national/regional sales organisations. To further develop and foster inter-theatre production in all segments, we have expanded through Carlson our sales organisation to cover the Amercias and Asia Pacific. Globally, we are 200+ people to serve you and drive revenue.
- Our worldwide distribution system includes one of the strongest sales forces in the world, with more than 250 sales representatives and 200 reservation agents in 15 Global Sales Offices, along with 4 Reservation Centres - in Omaha, Dublin, Delhi and Meishan - and strong synergies with Carlson Wagonlit travel, the world’s leading travel management company.
- Rezidor handled over 850 key and service accounts in 2010 - as well as 40 leisure accounts, accounting for 9,500 hotel RFP’s.
- Our focus on Meetings, Incentives, Conferences and Events (MICE) Business has generated an average annual increase in revenue of around 25% since 2004, reaching 100 MEUR in 2010 - with 115 MEUR targeted for 2011. Rezidor was present at more than 200 events throughout Europe and the Middle East during 2010.
Our marketing strategy is supported by:
Our strategic partnerships include:
Non-airline partners include VISA, American Express and MasterCard.
As well as our Global Radisson and Park Inn by Radisson Hotel Directories, Rezidor targets specific customer segments with:
Each brand has its own specific service concepts, room designs and product offerings to provide greater consumer choice and drive loyalty. We have also introduced a pre-paid Gift Card, which is sold at our hotels, on our brand websites and direct to businesses via our sales teams.
We focus on converting our in-house business travellers to leisure prospects through marketing campaigns, our guest loyalty programme and destination marketing.
Rezidor’s Corporate Communication and Investor Relations teams work pro-actively to keep partners, shareholders, owners, analysts and the media plus all of the company’s 35,000 employees - fully up to speed with the Group’s strategic direction.
Rezidor also maintains its leading position on the European Corporate Governance Report, published by HVS.
hotline, Rezidor’s well-established and popular group magazine - with a readership of over 20,000 in 75 countries - provides Rezidor’s stakeholders with in-depth news of the group’s development, achievements, performance and strategies for growth every quarter. hotline is also open to advertising from all corporate partners and suppliers, resulting in additional revenue generating and brand awareness opportunities.
Regional Public Relations teams and agencies support the Corporate Communication effort and strategies. They initiate, plan, organise, establish and manage a regional communication structure via a strong media network. And they advise General Managers, Regional Directors and Area Vice Presidents on how to optimise all communication opportunities.