Join us on the fast track!
The Rezidor Hotel Group is a name synonymous with creative hospitality and innovative spirit. And we, as Rezidor’s business development team, are committed to further building on this legacy. Our growth strategies and unique business model make us one of the most attractive and respected partners in the industry. Our pioneering character, distinctive brands, enviable portfolio of new breed hotels and strong sense for good business help us offer innovative and balanced contract solutions. And our relationship with our does not simply end with the completion of the hotel. Moving forwards, we continuously strive to enhance the return with value adding propositions and contract adaptations.
Thanks to these factors, our growth has continued - despite the economic challenges facing our industry. We have achieved three consecutive record years of rooms opened. And we’ve added flagship properties in major markets, such as Paris, Milan, Moscow, Abu Dhabi, Cairo and Johannesburg. Quite simply, we believe in growth and development – both for ourselves and for our partners.
Rezidor is now focussed on fully capitalising on our global synergies with our long-standing partner - the US based Carlson Group. Carlson is the world’s largest, privately owned travel and hospitality company and the successful relationship between our two companies dates back to 1994, when Rezidor signed a Master Franchise Agreement with Carlson Hotels Worldwide to create Radisson SAS Hotels & Resorts.
Carlson is the brand owner of Radisson and Park Inn by Radisson and is also Rezidor’s largest shareholder, while Rezidor is Carlson’s master franchisee in Europe, the Middle East and Africa Rezidor supports Carlson’s “Ambition 2015” strategy - fuelled by an investment programme of up to USD 1.5 billion.
Our two companies are now working in unison to ensure the global alignment of our brands. We are also united in our ever- increasing efforts to generate revenue - with a re-engineered global sales force. Our joint Club CarlsonSM loyalty programme is a true market leader, offering the fastest way to free nights. And, as a further indication of the strengthening of the link between Carlson and Rezidor, we now present ourselves together at a joint booth at industry gatherings and international trade fairs.
Under a long-term strategic alliance agreement with Regent Hotels and Resorts (RHR), wholly owned by Formosa International Hotels Corporation (FIHC), Rezidor will have exclusive rights to develop and operate Regent hotels in Russia/CIS, Baltics, Middle East and Africa; and in the rest of Europe Rezidor will have non-exclusive rights to develop and operate new Regent hotels in parallel with RHR. RHR will continue operating existing Regent hotels in Europe.
Our clear defined Business Development strategy contributes to achieving the ambitious goals set out in Route 2015. Our strong international brands, strategic partnerships and a well-formulated Asset-SMART strategy will help us to maintain our leading position in key markets and to define how we want to achieve our ambitions.