Rezidor is exposed to operational and financial risks in the day-to-day running of the business. Operational risks occur mainly in running the local businesses, whereas financial risks arise because Rezidor has external financing needs and operates in a number of foreign currencies. To allow local businesses to fully focus on their operations, financial risk management is centralised as far as possible to group management, governed by Rezidor’s finance policy.
The objectives of Rezidor’s risk management may be summarised as follows:
- ensure that the risks and benefits of new investments and contingent liabilities are in line with Rezidor’s finance policy;
- reduce business cycle risks through brand diversity, geographic diversification and by ensuring there is an appropriate mix of leased, managed and franchised hotels;
- carefully evaluate investments in high-risk regions, matching this with premium returns on investments;
- protect brand values through strategic control and operational policies;
- review and assess Rezidor’s insurance programmes on an on-going basis.
Market Risks
The general market, economic, financial conditions and the development of RevPAR in the markets where Rezidor operates are the most important factors influencing the company’s earnings. As the hotel business is by its nature cyclical, the current recession puts industry RevPAR under pressure. In order to balance the market-related risks Rezidor use three different business models:
- the company leases hotel properties and operate the hotels as its own operations
- the company manages a hotel on behalf of a hotel owner and receives a management fee
- the company franchises one of its brands to an independent owner and receives a franchise fee.
Out of the three contract types the management
and franchise models are the most resilient
whilst the leased model is more volatile
and sensitive to market fluctuations. Rezidor
operate leased hotels only in Northern and
Western Europe. Rezidor’s strategy is to grow
by adding mainly managed and franchised
hotel to the portfolio.
The client base is well distributed. Rezidor
is not dependent on a small number of customers
or any particular industry.
Rezidor operates a well defined multibrand
portfolio of hotels covering different segments
of the market.
Political Risks
Rezidor is operating in Europe, the Middle
East and Africa (EMEA). The company’s
growth focus includes emerging markets such
as Russia/CIS, the Middle East and Africa with
a higher political risk than the more mature
markets of Northern and Western Europe.
In order to balance the political risks,
Rezidor only operates under management contracts
with no or limited financial exposure in
the emerging markets.
Rezidor acknowledges that terrorism as well
as other issues such as social unrest, crime and
weakness of local infrastructure can be threats
to safe and secure hotel operations at certain
times in certain locations. With the aid of
external expertise threat assessments are continuously
carried out and hotels notified if a
possible change in their threat situation is
detected.
Partner Risks
The company does not own the brands under
which the hotels are operated. Rezidor develops
and operates the brands Radisson Blu,
Park Inn by Radisson and Country Inn in
EMEA under a master franchise agreement
with Carlson and the agreement runs until
2052. Carlson is the majority shareholder of
Rezidor.
Hotel Missoni is Rezidor’s fourth brand,
and the company has the worldwide rights to
the brand until 2020. The brand is owned by
the Italian fashion house Missoni.
Rezidor doesn’t own the real estate in which
the company operates hotels. The company
cooperates with a large number of hotel owners
and real estate owners and is not dependent
on any particular partner. With a business
model focussing on managing its
partner’s assets under lease, management or
franchise contracts, Rezidor is dependent on
these partners’ operational and financial capabilities.
Employee Related Risks
The employee turnover in the hospitality industry is relatively high. The job satisfaction among employees in Rezidor’s hotels is assessed by an independent organisation on an annual basis. The scores in 2011 was 86.7, the same as in 2010.
Rezidor’s financial risk management is governed
by a finance policy approved by the
Board of Directors. According to the finance
policy, the corporate treasury function of the
Company systematically monitors and evaluates
the financial risks, such as foreign
exchange, interest rate, credit, liquidity and
market risks. Measures aimed at managing
and handling these financial risks at the local
hotel level are contained in a finance manual
with the parameters and guidelines set forth
in Rezidor’s finance policy. Operating routines
and delegation authorisation with regard
to financial risk management are documented
in this finance manual.
According to the finance policy, the treasury
function may use financial instruments,
such as FX forwards, FX swaps, FX options
and interest rate swaps to hedge against currency
and interest rate risks. At year-end, the
Company had not entered into any hedging
contracts. FX swaps have however been used
to reduce the use of overdraft facilities as
described under ‘Liquidity risks’.
Interest Rate Risks
Virtually all financial liabilities and receivables
bear floating interest rates. It is the policy
of the Company that borrowings and
investments should have short interest duration.
Since all interest-bearing receivables are
measured at amortised cost, there is no impact
from changes in market interest rates on the
carrying values of these receivables and consequently no impact on the income statement or
equity.
The main financing risk is related to
Rezidor’s ability to control and meet the company’s
off-balance sheet commitments under
leases with fixed rent payments and management
agreements with guarantees. Such fixed
lease and guaranteed amounts have historically
been agreed on a fixed rate basis with
indexation as a percent of change in the relevant
consumer price index, and are, therefore,
not exposed to variations in the market interest
rates. In addition, these commitments are
normally limited to an agreed maximum
financial exposure, which is usually capped at
2–3 times the annual guaranteed result under
a contract or an annual minimum lease.
Currency Risks
The Company has operations in a vast number
of countries with many different currencies
and is therefore exposed to currency exchange
rate fluctuations. The most important foreign
currencies are the Swedish Krona (SEK), the
Norwegian Krone (NOK), the Danish Krone
(DKK), the U.S. Dollar (USD) and Pound
Sterling (GBP). The exposure from the DKK
is, however, limited as the currency is virtually
pegged to the EUR.
When entities within the Group generate
revenues and incur costs in different currencies,
they are subject to transaction exposure.
In contrast to the leased business, where the
nature of the business normally is local and
the exposure consequently also limited, the
fee business is generally subject to a relatively
notable transaction exposure. This transaction
exposure arises when fees are collected by
entities located in another country than that
of the hotel from which the fee originates and
is mainly related to fees from managed and
franchised hotels located outside the Nordics
and the rest of Western Europe. Hotels in
these regions with a large international customer
base, however, generally adjust their
room rates charged in the local currency to
take into account volatile fluctuations in the
EUR, Rezidor’s reporting currency, or the
USD. As a result, the exposure to exchange
rate fluctuations on fee revenue from Rezidor’s
managed and franchised hotels is mitigated
through the company’s policy to adjust prices
based on fluctuations, except for food and beverage
where Rezidor does not adjust prices.
All hotels use a reservation system that is
set up and managed by the Carlson Group; for
which the hotels pay a fee to the Carlson
Group. The fees are collected centrally by
Rezidor and paid further on to the Carlson
Group. As these fees are paid in USD, the
Group is exposed to fluctuations in the value
of the USD, also affecting the leased hotels.
For the managed and franchised hotels, this
exposure is limited as the fees collected from
these hotels in USD also are matched by an
outflow in USD when the fees are paid further
on to the Carlson Group. Rezidor also pays
franchise fees to the Carlson Group for the
use of the brand names as well as a minor portion
of the marketing fees collected. These
fees are all paid in USD. However, as the base
for the calculation of the fees is the revenue of
the hotels in local currency, the transaction
exposure is limited.
The Company presents its financial statements
in EUR. Since certain of Rezidor’s foreign
operations have a functional currency
other than EUR, the consolidated financial
statements and shareholders’ equity are
exposed to exchange rate fluctuations when
the income statements and balance sheets in
foreign currencies are translated into EUR.
The exposure on the consolidated equity is
however lowered through the decision to not
own any real estate as this reduces the total
assets denominated in foreign currencies.
Credit Risks
At the local hotel level, the credit exposure is
normally limited, as the accounts regularly are
settled in cash or by accepted credit cards.
Credits are only offered to customers under a
contract and only to companies or registered
organisations with a legal structure. Credit
terms must be described in the contract and
comply with the central treasury guidelines as
described in the finance manual. As for managed
and franchised hotels, a thorough background
check of the hotel owner is made
before entering into a new contract, including
an investigation of the creditworthiness. The
credit term is normally 30 days for both local
hotel customers and for fees. The central treasury
guidelines set strict rules for the followup
of overdue receivables and for credit meetings.
In some cases Rezidor grants loans to
owners of Rezidor’s hotels, or to joint venture
partners and associated companies in early stages of new projects. The terms for such
loans vary, but in principle there is an agreement
on interest on the loans and the repayment
schedule is based on the project opening
and project progress.
Cash not necessary for the normal course of
business is deposited in a bank. Central treasury
is responsible to coordinate the handling
of surplus liquidity and liquidity reserves, and
only central treasury or persons authorised by
central treasury may engage in external
investment transactions. Individual hotels and
administration units with excess liquidity
which cannot be held on accounts within the
cash pool structure can invest externally only
with the prior consent of central treasury and
in accordance with the finance policy. According
to the finance policy, the investments of
surplus liquidity can only be made in creditworthy
interest bearing securities, in securities
with high liquidity, in investments/securities/
deposits with short-term maturity, and, as
regards deposits, only in financial institutions
with a rating of A-1/P1 or higher.
Liquidity Risks
Liquidity risk is that the Company is unable to
meet its payment obligations as a result of
insufficient liquidity or difficulty in raising
external financing. Raising of capital and
placement of excess liquidity is managed centrally
by the central treasury function. The
Group has objectives for liquidity reserves,
such as excess cash and irrevocable credit
facilities, that the Group should have available
at any time. The central treasury function
monitors the cash position of the different
entities within the Group on a daily basis to
ensure an efficient and adequate use of cash
and overdraft facilities.
Rezidor has secured appropriate overdraft
and credit facilities through a long term agreement
with a leading European Bank with solid
credit ratings. The banking structure provides
a cross-border cash pool in which a majority of
the cash flows within the Group is concentrated.
Through this bank agreement, the
Company has also secured combined overdraft
and guarantee facilities with varied terms for a
total amount of MEUR 105. In addition, the
Group has credit facilities of MEUR 1.8
granted by other banks. Effective 1st June 2011,
Rezidor favourably renegotiated the terms of its
banking structure including the existing long term credit facility with its main bank, a leading
Nordic institution. The tenor of its committed
overdraft facility and credit line ranges
between one and four years, combined with
customary covenants. The Group has not
pledged any assets or given any guarantees to
secure these facilities. In order to reduce the
use of overdraft, Rezidor regularly enters into
short term FX swaps, in which currencies with
deposits in the cash pool are swapped into currencies
with an overdraft in the cash pool.
Euro Zone Risk
Rezidor’s functional currency is Euro. A
majority of the company’s cash needs are in
Euro and its credit lines are denominated in
the same currency, which mitigates the currency
risk. Rezidor’s financial exposure in the
currently volatile Euro zone countries, such as
Greece, Spain and Portugal is also very limited.
Several of Rezidor’s cash generating legal
entities are non-Euro based, in stable Western
European countries such as Norway, Sweden,
and Switzerland. The leased hotels in those
markets have an inherent hedge as the revenues
and the costs are in local currencies. The
surplus cash, which is non-Euro, is pooled at
the group level and helps finance our Euro
needs from time to time, mainly through
short-term currency swaps. Consequently,
volatility stemming from the current uncertain
market and economic conditions in some
of the Euro zone countries creates limited
financial exposure to the company’s cash and
credit balances.
Market Risks
Apart from interest rate risks and currency risks, which are described above, the Company is also subject to price risk related to changes in fair value of the investments in other shares and participations. These investments, normally the result of equity financing in early stages of certain hotel projects, are classified as available-for-sale investments with changes in fair value recognised in other comprehensive income. The Company is also subject to price risk from changes in fair value on FX swaps, classified as held for trading, with fair value recognised through profit or loss.










