History
The Rezidor Hotel Group's history at the forefront of contemporary hospitality began in 1960 when we opened our first hotel: the towering Royal Copenhagen, built by SAS airlines to satisfy demand for luxury accommodation in the Danish capital.
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Strategy
Our strategy is to become increasingly asset-light by adding profitable management and franchise contracts to our portfolio.
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Company structure
Our rapid growth - and the need to support expansion - has made it vital to increase hotel autonomy and accountability. Rezidor has evolved from being a top-down organisation to becoming a bottom-up company.
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